Already a successful independent gym and after acquiring new premises to expand their existing client offering to include exclusive capped membership, fitness programmes, and personal training, a rebrand was needed to attract a more upmarket clientele whilst focusing on personalised tailor-made fitness regimes for their Elitas members.
Branding Identity | Interior Signage & Display Graphics | External Fascia & Signage
![Chichester's Elitas Fitness overhead photo of full gym interior](https://cdn.myportfolio.com/cade4577-3c3c-4781-820b-fe2c4488d453/41a47720-770a-44d7-9f29-09ccee41ec7c_rw_1920.jpg?h=344fbfe54bb0467289813de76d9f8fd0)
![Chichester's Elitas Fitness white brand identity logo design on blue gradient](https://cdn.myportfolio.com/cade4577-3c3c-4781-820b-fe2c4488d453/9bec50ff-9a21-4418-adbb-29e756b0ecd8_rw_1920.jpg?h=a5be154112f1b5849731872ae1500f08)
![Chichester's Elitas Fitness exterior vinyl graphic fascia & dumbells & weight bench branding](https://cdn.myportfolio.com/cade4577-3c3c-4781-820b-fe2c4488d453/7edfb92a-aa9e-44f9-a3cd-3476be041e3a_rw_1920.jpg?h=b78ad28774a7c094f57706116b3bc679)
![Chichester's Elitas Fitness photo of gym interior & equipment](https://cdn.myportfolio.com/cade4577-3c3c-4781-820b-fe2c4488d453/25c58fd0-16e2-4c12-a9ee-573cd3529345_rw_1920.jpg?h=275ff18befdb99f3ace22c4b9cc9d0c4)
![Chichester's Elitas Fitness lightbox branding, exterior hanging sign & social asset logo design](https://cdn.myportfolio.com/cade4577-3c3c-4781-820b-fe2c4488d453/62ac9463-6eec-4cd7-9d75-cff9a5b66e7e_rw_1920.jpg?h=eb1ea3d6eda08f1bbf2e918753ae30d1)
![Chichester's Elitas Fitness full colour gradient main brand identity logo design](https://cdn.myportfolio.com/cade4577-3c3c-4781-820b-fe2c4488d453/a3bb472f-543a-4f74-8132-c7e0d2075dae_rw_1920.jpg?h=1977c37faec8382eccb02560254c6661)